Alfajores are more than just a sweet treat in Argentina—they're a national obsession, deeply rooted in the country’s culinary history. These crumbly sandwich cookies filled with rich dulce de leche or other flavors can be found everywhere, from local kiosks to upscale cafes, and their story is just as rich as their taste.

A History of Global Influence

The origins of alfajores date back to Moorish Spain, where the name comes from the Arabic word al-hasú, meaning "filled." When Spanish colonizers arrived in Latin America, they brought this confection, and over time, it evolved into something uniquely Argentine.

By the 19th and 20th centuries, European immigrants played a key role in transforming alfajores into the beloved cookies we know today. Dulce de leche became the preferred filling, while the cookies themselves often featured a base of cornstarch for a soft, melt-in-your-mouth texture.

Regional Varieties: A Diverse Delight

One of the things that make alfajores so special in Argentina is the diversity of styles across the country:

• Alfajores de Maicena: Soft cornstarch cookies filled with dulce de leche, often rolled in coconut.
• Alfajores Marplatenses: Chocolate-covered varieties from the coastal city of Mar del Plata.
• Alfajores Cordobeses and Santafesinos: Featuring fruit preserves or multiple layers.

Each region has its own version, reflecting local flavors and ingredients, making alfajores a symbol of regional pride.

Alfajores Go Global

By the mid-20th century, brands like Havanna helped bring alfajores to the world stage. Today, these treats are exported globally, and mass production has made them a staple for every occasion, from school snacks to gifts.

The Alfajores Championship: A Sweet Competition

In recent years, the Alfajores Championship has emerged as a major event, celebrating the best alfajores in Argentina. Held annually in Buenos Aires since 2018, the competition brings together makers from across the country to compete in categories like Best Dulce de Leche Alfajor, Best Chocolate Alfajor, and even Best Innovation.

Winners of the championship gain national recognition, and the event is a testament to Argentina's love for this iconic treat.

A Beloved Tradition

From its origins in Spain to its evolution into a beloved Argentine staple, the alfajor represents the heart of Argentine culture. Whether enjoyed at local festivals or celebrated at the Alfajores Championship, it’s clear that this sweet treat is more than just a snack—it's a symbol of tradition, creativity, and national pride.